Seo Tai-ji Launches an Environmental Campaign
Korea's foremost music icon Seo Tai-ji has started an environmental campaign to save polar bears. This is an extension of his eighth album, which warned of the impending environmental disasters. Together with the director of the Teddy Bear Museum in Jeju Island, Seo has launched the Save the Polar Bears campaign. Under the motto, "A Temperature Difference That Changes the World", the campaign will sell polar bear dolls and merchandises on and offline and all the profits will be donated to the Polar Bear International.
The merchandises will be sold on www.etpshop.com and the eight venues of Seo's nationwide concert tour. Seo also plans to establish an environmental fund with the proceeds from the Seo Tai-ji credit card marketed in May.
Read the full story on source: KBS World
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